Leadfeeder, formerly Dealfront: the EU visitor-ID tool after the rebrand

On 24 March 2026 Dealfront stopped existing. The company folded the whole platform back under the Leadfeeder name, the one it had absorbed in the 2022 merger with Echobot, and moved logins from app.dealfront.com to app.leadfeeder.com. Subscriptions, prices and features stayed as they were.

That is worth a paragraph and no more, except for one thing: half the comparison articles you will find on this tool still describe a product that no longer carries that name, and several of the module names in them are wrong now too.

What it does

Leadfeeder identifies which companies visited your website, and sells you contact data and campaign tooling on top of that identification. The company data comes from national trade registers, chambers of commerce and other public sources, which is what the “built in Europe” positioning rests on.

Four things sit in the product, three of them under names that changed in March:

Module	Was called	Does
Web Visitors	Leadfeeder	Company-level identification of website traffic
Target	Target	Company search and list building across EU registers
Campaigns	Promote	B2B display advertising against those lists
Leadfeeder API	Dealfront API	Push into CRM and downstream tools

The identification itself is the reason to buy. Everything else in the list has three credible competitors; company-level visitor ID with European register data has fewer.

What it costs

There is a genuinely useful free tier, which is rare in this category. Lite gives you the last 100 companies per month, seven days of visitor history, and unlimited users, enough to find out whether your traffic even contains companies worth calling.

Tier	Price (annual billing)	Adds
Lite	free	100 companies/month, 7-day history
Discover	from €79/month	Full visitor identification, alerts, CRM push, 50 credits/month
Activate	from €369/month	Verified emails and phone numbers, intent filtering, campaigns, CRM automations, 200 credits/month
Scale	from €599/month, annual billing only	Data export, automatic CRM updates, dedicated customer success, 1,000 credits/month
Enterprise	custom	Custom identification volumes and credits

Annual billing carries a 30 per cent discount, so monthly billing costs about 43 per cent more: Discover is €113 and Activate €527 without the annual commitment. The tier boundaries move with traffic volume, so “from €79” is the floor for a small site rather than the price you will be quoted.

The jump that matters is Discover to Activate, and it is 4.7×. Discover tells you a company was on your pricing page. Activate gives you a person to contact. Teams that buy Discover to save money often discover they bought a report rather than a workflow, because looking up the right person by hand is exactly the step that does not happen on a busy Tuesday.

The consent question, which comes before the pricing question

In Germany, running visitor identification requires consent before the script runs, and that has nothing to do with the GDPR.

§ 25 TDDDG governs storing information on, or reading information from, a visitor’s device. It permits that without consent only where it is strictly necessary to provide a service the user explicitly requested. Identifying the visitor’s employer so your sales team can call them is not that. So the tracker belongs behind the consent banner, in the marketing or statistics category, and it fires for the subset of visitors who accept.

This is the number nobody puts in a business case. If 55 per cent of your visitors accept marketing cookies, you are identifying companies out of 55 per cent of your traffic, not out of your traffic. The tool is worth what that fraction is worth. We went through the same arithmetic when we rebuilt our own consent setup, and the honest version of the calculation still argues for the tool at most B2B sites, just not at the volumes on the pricing page.

The Discover tier starts at 50 credits per month, Activate at 200. One credit unlocks a company or contact record for twelve months: 1 credit for an email plus phone number, 0.2 for the email alone, 1 to export or sync a record to your CRM. Verified emails and phone numbers only start at Activate, so on Discover the credits go on CRM export rather than on contact data, and that is usually what forces the upgrade.

Leadfeeder pricing and how credits are spent, checked September 2026

The second question: Article 14

Company-level identification and contact enrichment are different legal animals, and the second one comes with a duty most teams have never read.

When you obtain someone’s name, role and business email from a data vendor rather than from that person, Article 14 GDPR requires you to tell them: who you are, what you have, where it came from, and what you intend to do with it. The deadline is a month, or your first communication with them, whichever comes first.

In practice that means the first cold email carries the notice, or links to a page that does. This is entirely doable and takes one paragraph in the template. What it is not is optional, and “the vendor is GDPR compliant” does not transfer the duty to the vendor. The vendor’s compliance covers the vendor’s processing. Yours covers yours.

Legitimate interest under Article 6(1)(f) is the usual basis for B2B outreach, and it survives a documented balancing test. It does not survive the absence of one.

Where it beats the American alternatives, and where it doesn’t

Register-derived European company data is genuinely better here than in the US-first tools, and it is better in the specific way that matters for DACH: legal entity names, register numbers and corporate hierarchies that match what your CRM and your invoices already say. Anyone who has tried to reconcile “Müller GmbH & Co. KG” across three systems knows why this is worth paying for.

Contact-level coverage is the other direction. For US and global prospecting, the American providers still hold more mobile numbers and more verified addresses. If your pipeline runs across the Atlantic, this is not the single tool.

The comparison people actually want is against Clay, and it is not a fair one, because they do different jobs: Clay orchestrates many data sources and enriches on demand, Leadfeeder owns one data set and one signal. A team running both uses Leadfeeder for the signal and Clay for the enrichment, which is also the more expensive answer and worth naming plainly rather than pretending one replaces the other.

Who should buy it

Companies whose website already gets meaningful traffic from their target market, and who have someone whose actual job is to act on a list of accounts within a day or two. The signal decays fast: a company that looked at your pricing page three weeks ago is a cold lead again.

Companies with 400 visitors a month, most of them applicants and suppliers, will identify a handful of accounts and lose interest. That is not a tool failure, it is arithmetic.

And teams whose bottleneck is what happens after the signal, meaning the research, the first draft and the CRM record, should fix that first. A better list into a broken follow-up produces the same result as before, slightly faster. The order that works is screening before enrichment.

If you want the identification to trigger something instead of landing in an inbox, that is the part we build.

Frequently asked questions